"Investigation into the effect of contamination cues in collaborative fashion consumption."

Researcher: Alicja Stachura (2344675S@student.gla.ac.uk)

Supervisor: Dr Guillaume Rousselet: Guillaume.Rousselet@glasgow.ac.uk)


My name is Alicja Stachura, and I am a student at the University of Glasgow. You are being invited to take part in a research study. Before you decide to take part, it is important for you to understand why the research is being conducted and what it will involve. Please take time to read the following information carefully. Thank you for reading this.

What is the purpose of the study?

This study focuses on the contamination effect in collaborative fashion consumption. Previous research has primarily looked at the determinants that influence the sharing culture, rather than investigating the deterrents. The purpose of this study is to further investigate the effect of contamination cues on customers’ purchase intention.

Why have I been chosen?

You are being invited to take part in this study because you are above 18 years of age, and you live in the United Kingdom.

Do I have to take part?

Your participation in this study is completely voluntary and you are free to withdraw from the research before the data is deposited in the database, without giving any explanation.

Will my taking part in this study be kept confidential?

Yes, all information provided by you will be treated with confidentiality.

What will happen to the results of the research study?

The results of this study will be used by the researcher in undergraduate dissertation research for the University of Glasgow.

Who can I contact if I want more information?

If you wish information about the study and/or results, please feel free to contact Alicja Stachura via e-mail: 2344675S@student.gla.ac.uk.

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